MONSTER ENERGY AND ACTIVISION TEAM UP FOR CALL OF DUTY®: GHOSTS GLOBAL PROMOTION

 

First Ever Global Retail Marketing Promotion

Limited edition Monster Energy & Lo-carb Monster Energy collector cans; Players to get codes off select packs to unlock a “Digital Care Package” from the Year’s Most Anticipated Game

Call of Duty: Ghosts Lands Starting November 5 – Reserve Your Copy Now

 

CORONA, Calif. – August 19, 2013 – Monster Energy fans and gamers get ready for the ultimate global retail promotion launching this August at Gamescom in Germany, the world’s largest trade fair and event highlight for interactive games and entertainment, where the Monster Energy and Call of Duty®: Ghosts global promotion will make its official debut.

Monster Energy is offering a global promotion beginning in September in various regions to include North America - U.S. and Canada, Europe, South Africa and Japan. Select specially-marked Monster Energy packs featuring the year’s highly-anticipated title, Call of Duty: Ghosts, will allow gamers to unlock a “Digital Care Package” containing exclusive in-game digital content. The promotional elements vary by region and include limited edition Call of Duty: Ghosts Monster Energy collector cans and multi-packs as well as regional sweepstakes. Gamers can unlock several different “Digital Care Package” items by visiting monsterenergy.com/cod and entering their code.

Call of Duty: Ghosts is not only a stunning leap forward for the blockbuster franchise, but also showcases what’s possible on next gen systems, featuring a new story, new characters and a new Call of Duty® world, all powered by a next-generation engine.

“From its massive appeal to its legions of fans around the world, there’s no other entertainment property quite like Call of Duty,” said Geoff Bremmer, vice president of marketing Monster Energy. “We are excited to partner with Activision for the launch of Call of Duty: Ghosts. This promotion brings together our two iconic brands for a world-class global promotion, which we’re confident will be a huge success.”

In addition to the limited edition collector cans and Digital Care Packages, Monster Energy will be hosting region-specific sweepstakes featuring a chance to win prizes such as a next-gen gaming package including a 4k ultra HD TV, console, sound system and more, as well as trips for two to Call of Duty: Ghosts developer Infinity Ward in Los Angeles, stocked Monster coolers, Call of Duty: Ghosts Prestige, Hardened or Standard editions, and Call of Duty: Ghosts downloadable content.

Call of Duty: Ghosts will release on Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, PC and Wii™U on November 5. Call of Duty: Ghosts will also release on the Xbox One™ and PlayStation® 4 at a date to be named. For the latest intel, check out: www.callofduty.com/ghosts, www.facebook.com/CODGhosts, or follow on Twitter @InfinityWard. Call of Duty: Ghosts is rated M for Mature (Blood, Drug Reference, Intense Violence, Strong Language) by the ESRB.

About Monster Beverage Corporation:

Based in Corona, California, Monster Beverage Corporation is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Beverage Corporation supports the scene and sport. Whether motocross, off-road, NASCAR, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Beverage Corporation including all of its drinks at www.monsterenergy.com.

ACTIVISION, CALL OF DUTY and CALL OF DUTY GHOSTS are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.